Google Analytics is a well known tool used to monitor the traffic on your website. It has easily become the go-to tool for monitoring the origin of traffic. It is the first tool that needs to be set-up if you are looking to understand how to increase traffic and optimize your sales funnel.
Google Search Console
Google Search Console’s platform pertains to the relationship with your website and its interaction with Google’s crawler. It will show you the pages that are indexed as well as ranking data for keywords. It will also allow you to tell Google when you have published a new webpage or uploaded new content that you would like to be ranked for.
These two platforms are provided for free by Google and can be used for beginner level analysis as well as granular data analysis.